"Love Is A Seller's Market..."

However pure and altruistic our intentions are at the outset, at some point we have to commit to thriving in the world, laying a foundation from which to build our own utopia.

For entrepreneur Craig Zucker, this means bottling New York City water straight from the tap and then selling it as an alternative to pricy brands that are imported from halfway around the world. He considers TAP'DNY a slightly more eco-friendly option for New Yorkers, removing fuel and transport costs from the equation; and since NYC's drinking water is among America's purest, TAP'DNY is easily on par with Dasani and other brands which just reprocess tap water from municipal water supplies. To some people Zucker's business sounds like a joke, but to others it just makes sense. Many people prefer to buy local than put money in the hands of giant international corporations. (Still others carry their own refillable bottles, but let's not get bogged down on fine points.)

I've always thought that the figures on the Ten of Cups look like they're selling something. They're a little too happy, if you know what I mean. The loving happiness of the Nine of Cups ultimately cannot be constrained to just one or two people -- it demands to be shared with the world, and so its burgeoning growth creeps into other aspects of your life. Your family, your business -- whatever is there to catch the runoff will thrive.

While the Ten of Wands andThe Ten of Swords urge you toward a completely fresh start, the Ten of Cups and the Ten of Coins urge you to consider your legacy and proceed with your enterprise, building on what you've already attain and nourishing those who depend on you. If you're unhappy, however, the Ten may be a signal that you've already reached the climax of this part of your story -- even if you stay and gut it out, it may not get any better than it already is. Keep a look out for Aces in your readings, they usually signal the way toward something new and provide the necessary burst of energy required for you to actually do something about it.

We all know this Beatles lyric: "In the end the love you take is equal to the love you make." To me it suggests that love is a seller's market -- if you've already got the capital to back up your enterprise, there's practically no risk of ending the year at a loss. Barring unforeseen catastrophes (which you are hopefully insured against), I think you're going clean up in this town. [Via]

Previously On Arcanalogue: The Ten Of Cups